Geffen Media Inc
ZGM Modern Marketing Partners
Alberta Is Calling
Jolly Beer Month
Rally Social Room
Glass of the Sask
EPCOR Utilities Inc.
It’s A Sign – Red Flags
Freson Bros. Presents What’s For Dinner?
Client - Dept9 Studios
They only have 48 hours to land the big project! A group of LA based producers are in search of a studio space for their upcoming western film. One that fits their budget and offers great shooting locations. Not having enough knowledge about Edmonton, they were in for a surprise! Tax incentives, locations, full-service film studio and industry experts were all at their desposall. Dept9 Studios… Your Production Partner.
Client - Kello Inclusive
Kello Inclusive, an agency representing disabled and visibly different talent, wanted to create a campaign that recognizes the abilities of actors and models with disability—while inspiring decision-makers in the entertainment industry to embrace and implement more inclusive ways of working.
Client - Government of Alberta
The Government of Alberta wanted to show off Alberta’s opportunities and attract young talent to the province—especially those living in the high-cost cities of Toronto and Vancouver. Our creative approach was to get people’s attention by showing them what they could have here that they’ll never have at home.
Client - Original Joe's
Original Joe’s has been giving back to the community for over twenty years. This year, they asked us to help them create a new program to raise money for local charities after all previous fundraising efforts were stopped due to the pandemic.
We created Jolly Beer Month to engage customers in a fun and lighthearted way while also being very profitable for charity. For the entire month of December, every OJ’s is making their Blonde Lagers red— transforming every pint into a jolly Santa’s hat. $3 from every pint ordered will be donated to local food banks.
Client - Rally Social Room
Rally Social Room is a new bar concept targeted at 18-24 year olds—combining party with ping pong. Through the exterior, stairwell, and entire interior space, the environment immerses bargoers with custom murals, neons, print materials, and videos.
Client - RGD
The mandate of RGD Design Thinkers is to inspire designers. Inspiration begins with the brand identity for this national creative conference – Canada’s largest. The creative execution has to both inspire and impress one of the most critical audiences in the creative universe – designers.
Client - EPCOR Utilities Inc.
The ‘Glass of the Sask’ initiative was a collaboration with local restaurants and events to celebrate the North Saskatchewan River (NSR) and one of the essential ingredients it provides to Edmontonians: drinking water produced by EPCOR.
We created partnerships with 10 local restaurants at which water began to be served tableside in this special edition carafe and accompanying coasters. The physical restaurant experience were supported by earned media and social promotions including a paid social media influencer strategy. The resulting content aimed to build pride in Edmonton, our tap water and the NSR and provided us with context to create and participate in conversations around EPCOR’s role as Edmonton’s water provider and the quality of the water we produce.
Seven restaurants responded to our post-campaign survey and indicated they were extremely satisfied with the program (95%), citing that the carafes sparked meaningful conversations and engaged their customers. This sentiment was echoed on social media throughout the campaign where we received dozens of requests to purchase the carafes and thousands of contest entries to win one.
Client - Alberta Gaming Liquor and Cannabis (AGLC)
Not all bars are created equal. The Best Bar None program helps Albertans know what to look for in a good bar and how to know if you’re in a bad bar.
Client - Freson Bros.
Every week Freson Bros. introduces a new hassle-free, easy recipe with the best of Alberta products to help answer the What’s for Dinner question.
The objectives of the campaign were to provide customers with a solution for everyday cooking struggles by sharing fresh and easy meal ideas, highlighting great Alberta ingredients, and focusing on Freson Bros. proprietary products.