Distinction

Dept9 Studios

Geffen Media Inc

See Project

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Distinction

Amputee Oscar

ZGM Modern Marketing Partners

See Project

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Distinction

Reel Chair

ZGM Modern Marketing Partners

See Project

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Distinction

Alberta Is Calling

ZGM Modern Marketing Partners

See Project

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Distinction

Jolly Beer Month

ZGM Modern Marketing Partners

See Project

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Winner

Rally Social Room

ZGM Modern Marketing Partners

See Project

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Distinction

Jolly Beer Month

ZGM Modern Marketing Partners

See Project

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Distinction

Defy

DDB Canada

See Project

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Winner

Glass of the Sask

EPCOR Utilities Inc.

See Project

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Distinction

It’s A Sign – Red Flags

DDB Canada

See Project

Distinction

Dept9 Studios

Geffen Media Inc

Client - Dept9 Studios

Director/Writer - Blake McWilliam
Producer - Missy Geffen
DOP - Nick Thomas
Editor - Dean Evans
Sound Designer - Stew Kirkwood
Client Lead - Fara Armanieh
Client Lead - Don Depoe

They only have 48 hours to land the big project! A group of LA based producers are in search of a studio space for their upcoming western film. One that fits their budget and offers great shooting locations. Not having enough knowledge about Edmonton, they were in for a surprise! Tax incentives, locations, full-service film studio and industry experts were all at their desposall. Dept9 Studios… Your Production Partner.

Distinction

Amputee Oscar

ZGM Modern Marketing Partners

Client - Kello Inclusive

Creative Director - Kurt Beaudoin
Copywriter - Pavan Meshram
Art Director - Suzanne Huitsing
Director, Product Marketing - Jill Scheyk

Kello Inclusive, an agency representing disabled and visibly different talent, wanted to create a campaign that recognizes the abilities of actors and models with disability—while inspiring decision-makers in the entertainment industry to embrace and implement more inclusive ways of working.

Distinction

Reel Chair

ZGM Modern Marketing Partners

Client - Kello Inclusive

Creative Director - Kurt Beaudoin
Copywriter - Pavan Meshram
Art Director - Suzanne Huitsing
Director, Product Marketing - Jill Scheyk

Kello Inclusive, an agency representing disabled and visibly different talent, wanted to create a campaign that recognizes the abilities of actors and models with disability—while inspiring decision-makers in the entertainment industry to embrace and implement more inclusive ways of working.

Distinction

Alberta Is Calling

ZGM Modern Marketing Partners

Client - Government of Alberta

CREATIVE DIRECTOR - Kurt Beaudoin
ASSOCIATE CREATIVE DIRECTOR - Teresa Leung
ART DIRECTOR - Mark Jooste
DIRECTOR, ACCOUNT SERVICES - Ben Archer
PROJECT MANAGER - Kathy Blood
COPYWRITER - Pavan Meshram
STRATEGIST - Rob Fairhead
STRATEGIST - Frank Calder

The Government of Alberta wanted to show off Alberta’s opportunities and attract young talent to the province—especially those living in the high-cost cities of Toronto and Vancouver. Our creative approach was to get people’s attention by showing them what they could have here that they’ll never have at home.

Distinction

Jolly Beer Month

ZGM Modern Marketing Partners

Client - Original Joe's

Creative Director - Kurt Beaudoin
Art Director - Brooke Langmaid
Copywriter - Sophia Storti
Copy Director - Ryan Kenny
Photographer - Adrien Veczan
Partner, Strategy - Rob Fairhead
Account Manager - Marian Cruz
Account Coordinator - Bree Woolard
Media Director - Laurie Softley
Senior Media Strategist - Emily Stangl
Head of PR & Strategy - Paul Michna
PR & Communications - Laurel Gregory
Charities Coordination - Brenda Daigneau & Tracy Fong

Original Joe’s has been giving back to the community for over twenty years. This year, they asked us to help them create a new program to raise money for local charities after all previous fundraising efforts were stopped due to the pandemic.

We created Jolly Beer Month to engage customers in a fun and lighthearted way while also being very profitable for charity. For the entire month of December, every OJ’s is making their Blonde Lagers red— transforming every pint into a jolly Santa’s hat. $3 from every pint ordered will be donated to local food banks.

Winner

Rally Social Room

ZGM Modern Marketing Partners

Client - Rally Social Room

Creative Director - Kurt Beaudoin
Copy Director - Ryan Kenny
Art Director - Nicola Pringle
Art Director - Brooke Langmaid
Illustrator - Nicola Pringle
Illustrator - Brooke Langmaid
Animation - Scott Steele
Account Director - Salina Halabi
Account Manager - Sophie McMillan
Account Coordinator - Sofiya Timoshchenko
Partner - Ric Williams
Production Director - Dave Falconer
Photography - Cooper & O'Hara
Interior Design - CK Design Associates
Custom Woodwork - Sunder Woodworks

Rally Social Room is a new bar concept targeted at 18-24 year olds—combining party with ping pong. Through the exterior, stairwell, and entire interior space, the environment immerses bargoers with custom murals, neons, print materials, and videos.

Distinction

Jolly Beer Month

ZGM Modern Marketing Partners

Client - Original Joe's

Creative Director - Kurt Beaudoin
Art Director - Brooke Langmaid
Copywriter - Sophia Storti
Copy Director - Ryan Kenny
Photographer - Adrien Veczan
Partner, Strategy - Rob Fairhead
Account Manager - Marian Cruz
Account Coordinator - Bree Woolard
Media Director - Laurie Softley
Senior Media Strategist - Emily Stangl
Head of PR & Strategy - Paul Michna
PR & Communications - Laurel Gregory
Charities Coordination - Brenda Daigneau & Tracy Fong

Original Joe’s has been giving back to the community for over twenty years. This year, they asked us to help them create a new program to raise money for local charities after all previous fundraising efforts were stopped due to the pandemic.

We created Jolly Beer Month to engage customers in a fun and lighthearted way while also being very profitable for charity. For the entire month of December, every OJ’s is making their Blonde Lagers red— transforming every pint into a jolly Santa’s hat. $3 from every pint ordered will be donated to local food banks.

Distinction

Defy

DDB Canada

Client - RGD

Creative Director - Eva Polis
Senior Art Director - Howard Poon
Senior Art Director - Dax Fullbrook
Designer - Adnan Huseinovic
Designer - Hilary Zak
Designer - John Naboye
Designer - Mike Berson
Copywriter - Eva Polis
Copywriter - Paul Lemmerick
Account Manager - Kevin Straughan
Printer - NexGen Grafix

The mandate of RGD Design Thinkers is to inspire designers. Inspiration begins with the brand identity for this national creative conference – Canada’s largest. The creative execution has to both inspire and impress one of the most critical audiences in the creative universe – designers.

Winner

Glass of the Sask

EPCOR Utilities Inc.

Client - EPCOR Utilities Inc.

Lead Designer - Chris Cooper
Design Support - Steve Lewis

The ‘Glass of the Sask’ initiative was a collaboration with local restaurants and events to celebrate the North Saskatchewan River (NSR) and one of the essential ingredients it provides to Edmontonians: drinking water produced by EPCOR.

We created partnerships with 10 local restaurants at which water began to be served tableside in this special edition carafe and accompanying coasters. The physical restaurant experience were supported by earned media and social promotions including a paid social media influencer strategy. The resulting content aimed to build pride in Edmonton, our tap water and the NSR and provided us with context to create and participate in conversations around EPCOR’s role as Edmonton’s water provider and the quality of the water we produce.

Seven restaurants responded to our post-campaign survey and indicated they were extremely satisfied with the program (95%), citing that the carafes sparked meaningful conversations and engaged their customers. This sentiment was echoed on social media throughout the campaign where we received dozens of requests to purchase the carafes and thousands of contest entries to win one.

Distinction

It’s A Sign – Red Flags

DDB Canada

Client - Alberta Gaming Liquor and Cannabis (AGLC)

Creative Director - Eva Polis
Senior Art Director - Dax Fullbrook
Designer - John Naboye
Copywriter - Krystin Royan
Director, Account Services - Rachel Henderson
Account Manager - Mikayla Duncan
Illustration - Cake Imagery

Not all bars are created equal. The Best Bar None program helps Albertans know what to look for in a good bar and how to know if you’re in a bad bar.

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