Student Award The ACE Up Your Sleeve
Winner

The ACE Up Your Sleeve

Mathieu Swaby & Toni Benning

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Winner

EMTSC

Berlin Communications

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792696D6 BA0A 0DA6 80AF 441629D480C7
Distinction

ASET – New Canadian

Leven Creative

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785D3DEB 9F4F 4AF5 9010 1C1D033E9019
Winner

ANTLER UP

DDB Canada

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96749B91 FE11 BE17 54B6 193F9E0236A2
Winner

Endless Adventure

Sticks & Stones

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19963884 F865 F04D 847C 628493E3D439
Distinction

KEEP IT A GAME

DDB Canada

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62C7EFBD A51A DB7E A2E6 E213424C9D78
Winner

Aquatics Recruitment

Sticks & Stones

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10D48B96 0EF0 0AB2 4F9E 8F988A3E0BA9
Winner

Fridge Fresh Chocolate

ZGM Modern Marketing Partners

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0449867F 1F70 E177 12C3 552FD7CC691D
Distinction

Ghostlight Coffee House

Berlin Communications

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E8C64FA3 00F1 1B0D 07CA 4AD3AFAF78FB
Distinction

LEMONADE

DDB Canada

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Winner

The ACE Up Your Sleeve

Mathieu Swaby & Toni Benning

Client - Advertising Club of Edmonton

Student - Toni Benning
Student - Mathieu Swaby
Mentor - Amy McBain

Winner

EMTSC

Berlin Communications

Client - Edmonton Metro Transit Service Commission

Creative Director - David Landreth
Account Director - Willie Lee

For the EMTSC – which will be evolving eight local transit systems into one – we created a logo based on transit map graphics. The positioning of the words in each line was designed to create a sense of momentum, and connections between the words represented many municipal transit authorities coming together.

Distinction

ASET – New Canadian

Leven Creative

Client - Association of Science and Engineering Technology Professionals of Alberta (ASET)

Producer - Kelly Wolfert, Braden Rooke
Director / Copywriter - Kelly Wolfert
Cinematographer - Kelly Wolfert
Editor - Michael McIntosh
Sound Design - Johnny Blerot
Client Lead - Alison Carter

This project is a great example of story first. It’s an inspiring and wholesome experience for anyone watching. Told with a cinematic documentary style, autheticity was always a priority to portray a true and trusted story. One challenge evident off the start was to find the appropriate person to convey the idea to other immigrants in a situation where their education is not recognized in Alberta. We pushed to have a significant casting process across the province to identify the family with the best story to share. It’s not easy to connect with someone over online casting but we remained patient to find the appropriate story to share. Another challenge was to convey the needed program information all while keeping the story engaging and making the target audience identify with the subject. Since most immigrants move to provide better lives for their family, we made the family the first focus. Providing this insight into the immigration challenges of the family has draw in a wide variety of viewers into this story, where we are all cheering for our subject to succeed. Making it an appealing story beyond just being directed at those new to Canada, we knew this offers the client another opportunity to share another layer of their organizations focus and vision regarding helping members find successes for their families.

Winner

ANTLER UP

DDB Canada

Client - Edmonton Elks

Creative Director - Eva Polis
Art Director - Howard Poon
Art Director - Adnan Huseinovic
Designer - Tyler Balser
Designer - John Naboye
Designer - Mike Berson
Senior Copywriter - Eva Polis
Strategist - Helene Leggatt
Strategist - Nadine Morris
Acknowledgement - Trevor Sieben - Edmonton Football Club

It was time for the Edmonton Football Club to retire a controversial name. The rebrand had to create pride and enthusiasm among players and fans. And lead the way in CFL team branding. This system was created to work in many applications from helmets to merch embracing the green and gold.

Winner

Endless Adventure

Sticks & Stones

Client - Fort Edmonton Park

Account Director - Matthew Gresiuk
Account Manager - Morgan Pinnock
Client Lead - Lacey Huculak
Creative Director - Colin Waugh
Creative Director - Jordan Bloemen
Copywriter - Jordan Bloemen
Video Team - Jeff Khounthavong
Video Team - Colin Waugh
Video Team - Morgan Pinnock
Video Team - Anna Kuelken
Animator / VFX - Max Amerongen
Graphic Designer - Matthias Smale
Graphic Designer - Naomi Brierley
Graphic Designer - Paul Twa
Illustrator - Molly Little
Hair & Makeup - Tiiu Vuorensola
Lead Actor - Abby-Lynne Vandenberghe
Props Master - Matthias Smale

Endless Adventure is an interactive video experience created for heritage tourism attraction Fort Edmonton Park. The project was developed in conjunction with Explore Edmonton and Travel Alberta for two purposes. Firstly, it’s designed for hybrid conferences hosted in Edmonton, as a way for online attendees to experience a local attraction. Secondly, it is to showcase specific park attractions in a memorable and unconventional way. Entering the project we expected to make a standard historical or eductional video, however, upon further exploration we quickly recognized that myth making and drama was much more in line with the client’s vision. Endless Adventure is an endless dream loop based around the dreams or nightmares you might have while staying at the park. An empty carnival, a dusty pub, or a period accurate steam train; we filmed branching narrative stories for each of these locations and utilized an interactive platform to put the decision making in the viewer’s hands.

Distinction

KEEP IT A GAME

DDB Canada

Client - Alberta Gaming, Liquor and Cannabis

Creative Director - Eva Polis
Senior Art Director - Dax Fullbrook
Senior Copywriter - Krystin Royan
Strategist - Martha Jamieson
Account Director - Kimi Dang
Account Executive - Eden Lane
Digital Specialist - Nick Ross
Director of Production - Debbie Shinehoft
Illustrator - Joren Cull

GameSense focuses on social responsibility for Alberta Gaming, Liquor and Cannabis.  This resource helps individuals enjoy gaming while drawing their attention to possible pitfalls that could lead to addiction and/or devastating consequences. This creative encourages people to keep the game fun.

Video – Beard

Video – Chip

Video – Cat

Video – Fish

Winner

Aquatics Recruitment

Sticks & Stones

Client - City of Edmonton Recreation Centres

Account Coordinator - Moh Elshamy
Creative Director - Jordan Bloemen
Graphic Designer/Illustrator - Paul Twa
Graphic Designer/Illustrator - Naomi Brierley

As families began making their way back to Edmonton’s recreation centres, our client needed to replenish their aquatics department after scaling it back due to the pandemic. The challenge was to reach students, as they are the ideal job candidate, and to position recreation centres as an ideal job opportunity for students. We were fortunate to have cost-free access to internal advertising real estate within recreation centres across the city. We displayed several concept variations, digitally and non-digitally, throughout these centers as they are also likely destinations for students to exercise and socialize. Using the familiar sight of a google calendar we depicted the flexibility these jobs offered, appealing to the hectic and unpredictable student schedule.

Winner

Fridge Fresh Chocolate

ZGM Modern Marketing Partners

Client - NKD Chocolate

Creative Director - Kurt Beaudoin
Associate Creative Director - Scott Steele
Partner - Ric Williams
Senior Copywriter - Ryan Kenny
Account Director - Lauren St. Germain
Account Manager - Marla Podlosky
Account Coordinator - Sophie Erickson

NKD chocolate is so fresh and natural that it has to be kept in the fridge.

Distinction

Ghostlight Coffee House

Berlin Communications

Client - The Citadel Theatre

Creative Director - David Landreth
Account Director - Willie Lee
Designer - Erin Nagy

The eerie, mesmerizing quality of a solitary ghostlight on the stage inspired this identity for the Citadel’s new coffee house. We designed it to function as a pattern when needed, and coexist with a range of imagery and art styles related to theatre and the Citadel’s productions.

Distinction

LEMONADE

DDB Canada

Client - EIA (Edmonton International Airport)

Creative Director - Eva Polis
Art Director - Howard Poon
Designer - Mike Berson
Copywriter - Jim Rudolph
Copywriter - Eva Polis
Account Director - Kimi Dang
Account Executive - Kevin Straughan
Illustrator - Vladyslava Ruanenko

This annual report is a testament to the tenacity of the Edmonton International Airport and its team of dedicated employees during COVID. EIA found new ways to turn challenges into opportunities while always being mindful of the customer experience. Big and bold illustrations and hopeful words underscored this achievement.

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