Video Production $30,000 and Over

BF33A9E3 BC45 A01E B22F 01809EC809AF
Distinction

Need a New Job? GoAuto Recruitment Series

Urban Video Inc

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Winner

UofA – Leading with Purpose

Geffen Media Inc.

See Project

Distinction

Need a New Job? GoAuto Recruitment Series

Urban Video Inc

Client - Go Auto

Senior Copywriter - Darren McPhee
Creative Director - Darren McPhee
Director - Darren McPhee
Director - Crystal McPhee
Post Production - Darren McPhee
Copy Writer - Crystal McPhee

GoAuto was rapidly expanding pre-covid and they wanted a creative pre-roll campaign to help them attract millennials to work at GoAuto. We needed to come up with something that would entertain, surprise and leave an impression about the culture and opportunities at GoAuto. It was important to the client that we had longer versions that listed all the GoAuto perks and that each video was specific to a certain job position. We came up with the snarky Need a Job recruitment campaign and it finally hit the ground running when hiring picked back up last year.

 

Winner

UofA – Leading with Purpose

Geffen Media Inc.

Client - University of Alberta

Director/Editor - Blake McWilliam
Creative Director - Jeff McLean
Producer - Missy Geffen
DOP - Mike McLaughlin
Associate Vice-President, Marketing - Sonia Piano
Director of Marketing - Jocelyn Love
Director of Editorial Strategy - Lisa Cook
Sound Designer - Johnny Blerot

Every generation is called upon to build a university poised to tackle the challenges of today and tomorrow. With that in mind, the University of Alberta sought a brand story video that catalyzed its new brand promise—Leading with Purpose—while showcasing inspirational students and faculty in a non-traditional way.

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