Distinction

ESC Alpine Club

Berlin Communications

Client - ESC Alpine Club

Art Director - Paulina Van Vliet
Designer - Matthew Brownoff
Production Coordinator - Nikki Howell
Creative Director - Dennis Lenarduzzi
Partner - Justin Archer

Skiing is cool and fun. The Edmonton Ski Club had some swag that was neither, so they asked us to make some new stuff for them that was more in line with the vibes of the sport and the club. We observed that their hill is tiny (it’s actually a sledding hill just on the other side of the trees), and the kids there have a blast. So we made a series of shirts, hats and scarves with a youth-oriented, fun-loving feel to them, and developed a hand-lettered custom type that we used on all the pieces.

Tiny Hills, Big Skills.

Word.

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