C9820385 B977 108A 941F 0272870AA780
Winner

Mixed Differently

FKA

See Project

8BF16BFD AEBC 1A48 794B 40F813C1429F
Winner

Stick Out

ZGM Modern Marketing Partners

See Project

Winner

Mixed Differently

FKA

Client - Above Average Drinks

Creative Director - Jeff McLean
Composer - Gordon Montgomery
Senior Manager, Strategy - Pablo Herrera Cruz

Above Average’s tagline, Mixed Differently, reflects its mission to create unique spirits for unique humans-–and they wanted a custom music track to match. Inspired by the vintage European posters that influenced the brand’s illustrations, our DJ blended classic French swing with sounds from jazz and hip-hop to create a track that reflects the distinctive qualities of the spirits themselves.

Winner

Stick Out

ZGM Modern Marketing Partners

Client - Stickler Shrub Cocktails

Music & Sound Design - Scott Steele

Stickler is Alberta’s only shrub cocktail brand. So liquor stores—especially the big chains—were hesitant to stock something so new.

We had to get customers excited about trying something different. And they had to ask for the brand by name. Stickler had to stick out—so we made them their own music.

We’ve submitted the entire track that was produced but have uploaded the video as well which has some additional sound design and only uses parts of full track (as the video was shorter).

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