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Winner

Indigenous Ward Names

Sticks & Stones

See Project

6F5F6F1A 3267 A436 7277 A04E9053210C
Distinction

HDA Apparel

ZGM Modern Marketing Partners

See Project

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Winner

Indigenous Ward Names

Sticks & Stones

See Project

BF33A9E3 BC45 A01E B22F 01809EC809AF
Distinction

Need a New Job? GoAuto Recruitment Series

Urban Video Inc

See Project

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Winner

UofA – Leading with Purpose

Geffen Media Inc.

See Project

Roamers Coffee Club 1
Winner

Roamers Coffee Club

Ray Dak Lam

See Project

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Winner

Rise Above

Everyother

See Project

D72944D1 13C7 341A FC47 69D155858BE1
Distinction

Mental Health & Tech

Ray Dak Lam

See Project

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Winner

Chinatown Greetings

Ray Dak Lam

See Project

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Distinction

Chamber – Composition Titles

Sticks & Stones

See Project

Winner

Indigenous Ward Names

Sticks & Stones

Client - City of Edmonton

Partner Agency - pipikwan pêhtâkwan
Account Director - Matthew Gresiuk
Illustrator - Paul Twa
Designer - Naomi Brierley
Creative Director - Colin Waugh
Creative Director - Jordan Bloemen
Creative Team - Max Amerongen
Creative Team - Matthew Satchwill
Creative Team - Matthias Smale
Creative Team - Nick Zylstra

This series of illustrations was developed for iyiniw iskwewak wihtwawin, a twelve part series telling the stories behind Edmonton’s Indigenous ward names. Working with the Knowledge Keepers of the naming committee, the series is built out of a collection of stories, narration, photography, and songs safely gathered around the province, sharing the deeper meaning behind these names. Portrait illustrations were created for each narrator that appears in the videos. Additional illustrations set the scene for each unique story being told. Watercolour effects and etching style linework are used, enhancing the illustration through animated effects.

Distinction

HDA Apparel

ZGM Modern Marketing Partners

Client - Hockey Diversity Alliance

Partner - Mario Amantea
Account Director - Ben Archer
Account Manager - Kirstin Webster
Creative Director - Kurt Beaudoin
Art Director - Nicola Pringle
Copy Writer - Ryan Kenny
Photography - Daniel Wood

Hockey Diversity Alliance exists to eradicate racism and intolerance in hockey – and inspire a new and diverse generation of hockey players and fans. To represent their mission and message, we took a high contrast, high fashion approach to photography that represented a diverse cross-section of models and athletes.

Winner

Indigenous Ward Names

Sticks & Stones

Client - City of Edmonton

Partner Agency - pipikwan pêhtâkwan
Account Director - Matthew Gresiuk
Account Manager - Morgan Pinnock
Creative Director - Colin Waugh
Creative Director - Jordan Bloemen
Copywriter - Shani Gwin
Art Director - Naomi Brierley
Animator - Matthew Satchwill
Animator - Max Amerongen
Animator - Nick Zylstra
Designer - Naomi Brierley
Illustrator - Paul Twa
Composer - Jordan Bloemen
Cinematographer - Jeff Khounthavong
Cinematographer - Colin Waugh
Creative Team - Matthias Smale
Client Lead - Rejoice Apedoe

The Indigenous Ward Name series was a massive collaboration between Indigenous community members, illustrators, animators, Knowledge Keepers, composers, cinematographers, designers, and 3D visual effects artists. Throughout the project we stayed in constant communication with Indigenous team members and the Elder’s themselves to maintain an open dialogue about the presentation and authenticity of sharing their culture with a broad audience. The mixed media approach was chosen to allow the maximum flexibility for representing a large spectrum of stories and themes while maintaining a consistency in look and feel. From specific archival moments in history, to ethereal cultural stories, we brought each Ward’s meaning to life with the best technique at our disposal.

Video – Metis

Video – Anirniq

Video – Sspomitapi

Video – Pihesiwin

Video – Tastawiyiniwak

Distinction

Need a New Job? GoAuto Recruitment Series

Urban Video Inc

Client - Go Auto

Senior Copywriter - Darren McPhee
Creative Director - Darren McPhee
Director - Darren McPhee
Director - Crystal McPhee
Post Production - Darren McPhee
Copy Writer - Crystal McPhee

GoAuto was rapidly expanding pre-covid and they wanted a creative pre-roll campaign to help them attract millennials to work at GoAuto. We needed to come up with something that would entertain, surprise and leave an impression about the culture and opportunities at GoAuto. It was important to the client that we had longer versions that listed all the GoAuto perks and that each video was specific to a certain job position. We came up with the snarky Need a Job recruitment campaign and it finally hit the ground running when hiring picked back up last year.

 

Winner

UofA – Leading with Purpose

Geffen Media Inc.

Client - University of Alberta

Director/Editor - Blake McWilliam
Creative Director - Jeff McLean
Producer - Missy Geffen
DOP - Mike McLaughlin
Associate Vice-President, Marketing - Sonia Piano
Director of Marketing - Jocelyn Love
Director of Editorial Strategy - Lisa Cook
Sound Designer - Johnny Blerot

Every generation is called upon to build a university poised to tackle the challenges of today and tomorrow. With that in mind, the University of Alberta sought a brand story video that catalyzed its new brand promise—Leading with Purpose—while showcasing inspirational students and faculty in a non-traditional way.

Winner

Roamers Coffee Club

Ray Dak Lam

Client - Roamers Coffee Club

Illustration - Ray Dak Lam

Roamers Coffee Club is a coffee marketplace & subscription company based in California. A new visual identity was created for them, which included an illustration that captured the sense of discovery and excitement from trying new coffees from around the world.

Winner

Rise Above

Everyother

Client - Youth Rise

Creative Director - Megan Reyes
Art Director - Chris Reyes

A youth centre needed a centrepiece in their new space that would inspire and add excitement. We designed and painted a typographic mural that shows the trajectory of the simple mantra, “Rise Above”, in way that celebrates diversity and teamwork while encapsulating what Youth Rise is all about.

Distinction

Mental Health & Tech

Ray Dak Lam

Client - InVision

Art Direction - Aaron Stump
Illustration - Ray Dak Lam

InVision is a visual collaboration software company with tools such as online whiteboarding and prototyping. InVision’s official blog, Inside Design, has articles covering topics about users, experience, and design. An editorial illustration was done for one of their articles which discusses the relationship between mental health and current tech solutions.

Winner

Chinatown Greetings

Ray Dak Lam

Client - Chinatown Greetings

Illustrator - Ray Dak Lam

Chinatown Greetings is a community fundraiser project with a mission to celebrate Edmonton’s Chinatown. An illustration was adapted into 100 banners for the community to display. Merchandise such as posters and tote bags were also created to sell with 100% of the proceeds going towards future Chinatown initiatives.

Distinction

Chamber – Composition Titles

Sticks & Stones

Client - Chamber Music Old & New

Account Manager - Morgan Pinnock
Art Director - Paul Twa
Illustrator - Paul Twa
Creative Director - Colin Waugh

Live concerts and in-person events were devastated throughout the past two years of pandemic lockdowns. Working with the Chamber Music Old And New Festival (CMON) we took on the digitalization of their festival and attempted to elevate it beyond the traditional live stream. Part of the effort was the creation of illustrated and animated elements to accompany their performance “film”. Throughout the “film” there are six performances by composers from chamber music’s history (old and new). For each composition, we created a typographic treatment that echoed the era in which the composer lived or the themes at the core of the music. From baroque to film noir, we tried to situate the audience in a time period or mood before the first note was played.

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