Indigenous Ward Names
Sticks & Stones
ZGM Modern Marketing Partners
Need a New Job? GoAuto Recruitment Series
Urban Video Inc
UofA – Leading with Purpose
Geffen Media Inc.
Roamers Coffee Club
Ray Dak Lam
Mental Health & Tech
Chamber – Composition Titles
Client - City of Edmonton
This series of illustrations was developed for iyiniw iskwewak wihtwawin, a twelve part series telling the stories behind Edmonton’s Indigenous ward names. Working with the Knowledge Keepers of the naming committee, the series is built out of a collection of stories, narration, photography, and songs safely gathered around the province, sharing the deeper meaning behind these names. Portrait illustrations were created for each narrator that appears in the videos. Additional illustrations set the scene for each unique story being told. Watercolour effects and etching style linework are used, enhancing the illustration through animated effects.
Client - Hockey Diversity Alliance
Hockey Diversity Alliance exists to eradicate racism and intolerance in hockey – and inspire a new and diverse generation of hockey players and fans. To represent their mission and message, we took a high contrast, high fashion approach to photography that represented a diverse cross-section of models and athletes.
The Indigenous Ward Name series was a massive collaboration between Indigenous community members, illustrators, animators, Knowledge Keepers, composers, cinematographers, designers, and 3D visual effects artists. Throughout the project we stayed in constant communication with Indigenous team members and the Elder’s themselves to maintain an open dialogue about the presentation and authenticity of sharing their culture with a broad audience. The mixed media approach was chosen to allow the maximum flexibility for representing a large spectrum of stories and themes while maintaining a consistency in look and feel. From specific archival moments in history, to ethereal cultural stories, we brought each Ward’s meaning to life with the best technique at our disposal.
Video – Metis
Video – Anirniq
Video – Sspomitapi
Video – Pihesiwin
Video – Tastawiyiniwak
Client - Go Auto
GoAuto was rapidly expanding pre-covid and they wanted a creative pre-roll campaign to help them attract millennials to work at GoAuto. We needed to come up with something that would entertain, surprise and leave an impression about the culture and opportunities at GoAuto. It was important to the client that we had longer versions that listed all the GoAuto perks and that each video was specific to a certain job position. We came up with the snarky Need a Job recruitment campaign and it finally hit the ground running when hiring picked back up last year.
Client - University of Alberta
Every generation is called upon to build a university poised to tackle the challenges of today and tomorrow. With that in mind, the University of Alberta sought a brand story video that catalyzed its new brand promise—Leading with Purpose—while showcasing inspirational students and faculty in a non-traditional way.
Client - Roamers Coffee Club
Roamers Coffee Club is a coffee marketplace & subscription company based in California. A new visual identity was created for them, which included an illustration that captured the sense of discovery and excitement from trying new coffees from around the world.
Client - Youth Rise
A youth centre needed a centrepiece in their new space that would inspire and add excitement. We designed and painted a typographic mural that shows the trajectory of the simple mantra, “Rise Above”, in way that celebrates diversity and teamwork while encapsulating what Youth Rise is all about.
Client - InVision
InVision is a visual collaboration software company with tools such as online whiteboarding and prototyping. InVision’s official blog, Inside Design, has articles covering topics about users, experience, and design. An editorial illustration was done for one of their articles which discusses the relationship between mental health and current tech solutions.
Client - Chinatown Greetings
Chinatown Greetings is a community fundraiser project with a mission to celebrate Edmonton’s Chinatown. An illustration was adapted into 100 banners for the community to display. Merchandise such as posters and tote bags were also created to sell with 100% of the proceeds going towards future Chinatown initiatives.
Client - Chamber Music Old & New
Live concerts and in-person events were devastated throughout the past two years of pandemic lockdowns. Working with the Chamber Music Old And New Festival (CMON) we took on the digitalization of their festival and attempted to elevate it beyond the traditional live stream. Part of the effort was the creation of illustrated and animated elements to accompany their performance “film”. Throughout the “film” there are six performances by composers from chamber music’s history (old and new). For each composition, we created a typographic treatment that echoed the era in which the composer lived or the themes at the core of the music. From baroque to film noir, we tried to situate the audience in a time period or mood before the first note was played.