100 000 000 Trees
Client - Edmonton Metro Transit Service Commission
For the EMTSC – which will be evolving eight local transit systems into one – we created a logo based on transit map graphics. The positioning of the words in each line was designed to create a sense of momentum, and connections between the words represented many municipal transit authorities coming together.
Client - Alberta Forest Products Association
AFPA members planted three trees for every one that was harvested last year. We used the new AFPA logo as an element in this design, which was developed to celebrate that achievement. By letting the number take up space, we showed that planting 100 million trees is a big deal.