2021 Identity System

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Winner

ANTLER UP

DDB Canada

See Project

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Distinction

Roamers Coffee Club

Ray Dak Lam

See Project

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Distinction

DTOWN

DDB Canada

See Project

Winner

ANTLER UP

DDB Canada

Client - Edmonton Elks

Creative Director - Eva Polis
Art Director - Howard Poon
Art Director - Adnan Huseinovic
Designer - Tyler Balser
Designer - John Naboye
Designer - Mike Berson
Senior Copywriter - Eva Polis
Strategist - Helene Leggatt
Strategist - Nadine Morris
Acknowledgement - Trevor Sieben - Edmonton Football Club

It was time for the Edmonton Football Club to retire a controversial name. The rebrand had to create pride and enthusiasm among players and fans. And lead the way in CFL team branding. This system was created to work in many applications from helmets to merch embracing the green and gold.

Distinction

Roamers Coffee Club

Ray Dak Lam

Client - Roamers Coffee Club

Illustration - Ray Dak Lam

Roamers Coffee Club is a coffee marketplace & subscription company based in California and they have a subscription base all over the United States. A new visual identity was developed to help them reposition their brand and reach a wider audience.

Distinction

DTOWN

DDB Canada

Client - Downtown Business Association (DBA)

Creative Director - Eva Polis
Senior Art Director - Howard Poon
Designer - Hilary Zak
Senior Copywriter - Eva Polis
Strategist - Nadine Morris

Edmonton is a young city that is growing. This naturally includes the downtown. Despite COVID there is still much to responsibly enjoy in the ever-developing core from our new arena, inspiring provincial museum, the arts scene and numerous thriving restaurants. This new identity system captures the vibrancy of our evolving city core.

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