No Homophobes
Calder Bateman Communications
See Project
Record Breaking Open
High/Low
DDB
Client: University of Alberta Institute for Sexual Minority Studies & Services
Creative Director: Jeff McLean
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Digital Strategist: Adam Rozenhart
Account Coordinator: Kayla Panizzon
Account Executive: Alysia Lambertus
Senior Consultant: Frank Calder
Many of today’s youth believe it’s okay for them to use homophobic language if they don’t mean for it to be offensive. This is especially true online where every second a homophobic tweet is sent. So we created 300 QR codes to spell out the word most frequently tweeted: Faggot. Each code sent people to a different tweet featuring the word Faggot. This allowed people to see exactly how the word was being used and respond to the tweeter.
Client: Wine and Beyond
Art Director: Robert Falconer
Account Coordinator: Salina Halabi
Sr Project Manager: Andrea McDonald
Sr Consultant: Victor Tanti
Production Manager: Dave Falconer
Client: Art Gallery of Alberta
Creative Director: Eva Polis
Art Director: Howard Poon
Copywriter: Eva Polis, Jenn Keller
Designer: Adnan Huseinovic
Accounts: Spencer Croteau
Account Director: Helene Leggatt
Creative Services Manager: Debbie Shinehoft
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