After graduating from NAIT Radio and Television arts program with honours in 1979, Edmonton born and raised Missy Geffen joined CFRN (now CTV Edmonton) as a writer and producer in the commercial production department, and then moved to ITV (now Global TV Edmonton) where she excelled as a writer/producer, and then creative-director from 1980 – 1991.
In 1991, when Hans Dys, created Apple Box Productions, and jointly set up offices in Vancouver, Edmonton and Toronto under the auspices of Vancouver based Western International Communications, Missy became the Edmonton based executive-producer. In 2003, she joined Vancouver based Bear Productions, setting up an Edmonton office, producing commercials for television and radio, as well as corporate and educational videos. In October of 2010, she created Geffen Media Inc., as a full service production company working with advertising agencies and clients from across Canada and the US, producing cost effective, award winning national and regional commercials, as well as corporate, motivational, informational videos and web content.
Throughout her career, Missy has served the Advertising Club of Edmonton in many capacities, recognized as a hardworking member and a leader of the Advertising Club of Edmonton, serving two terms on the Board of Directors. She has continued to support the club and the advertising and production industry as an independent, giving of her time and her talent. She is currently the Vice-Chair North on the Alberta Media Production Industries Association (AMPIA).
Missy chaired the ACE Awards for two years and has been involved in supporting the annual awards program in a variety of significant ways throughout her career. When the Advertising Club of Edmonton was asked to provide Creative Award judges for the Winnipeg Ad Club – Missy volunteered to go. Just one of the many times she has represented the club in other markets. She has been very supportive of NABS over the years and was part of the team that created the Ad Auction.
Missy lost the love of her life, and her childhood sweetheart, with the sudden passing of her husband – Rod Kirkpatrick in December, 2010. As much as her passion today remains her love for the production and advertising industry, her greatest pride and joy is dedicated to her three children: Rory, Dustin and Aviva.
As Hans Dys can attest, Missy is a fierce competitor, a very talented, committed and passionate industry leader, whose focus is to develop new talent in the production industry and her hard work has made Edmonton a better place to do business.