EC16012E 87A0 0825 0A25 172FCBFF820B
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Jolly Beer Month

ZGM Modern Marketing Partners

See Project

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Defy

DDB Canada

See Project

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Amputee Oscar Reelchair Film Crutch

ZGM Modern Marketing Partners

See Project

Distinction

Jolly Beer Month

ZGM Modern Marketing Partners

Client - Original Joe's

Creative Director - Kurt Beaudoin
Art Director - Brooke Langmaid
Copywriter - Sophia Storti
Copy Director - Ryan Kenny
Photographer - Adrien Veczan
Partner, Strategy - Rob Fairhead
Account Manager - Marian Cruz
Account Coordinator - Bree Woolard
Media Director - Laurie Softley
Senior Media Strategist - Emily Stangl
Head of PR & Strategy - Paul Michna
PR & Communications - Laurel Gregory
Charities Coordination - Brenda Daigneau & Tracy Fong

Original Joe’s has been giving back to the community for over twenty years. This year, they asked us to help them create a new program to raise money for local charities after all previous fundraising efforts were stopped due to the pandemic.

We created Jolly Beer Month to engage customers in a fun and lighthearted way while also being very profitable for charity. For the entire month of December, every OJ’s is making their Blonde Lagers red— transforming every pint into a jolly Santa’s hat. $3 from every pint ordered will be donated to local food banks.

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Defy

DDB Canada

Client - RGD

Creative Director - Eva Polis
Senior Art Director - Howard Poon
Senior Art Director - Dax Fullbrook
Designer - Adnan Huseinovic
Designer - Hilary Zak
Designer - John Naboye
Designer - Mike Berson
Copywriter - Eva Polis
Copywriter - Paul Lemmerick
Account Manager - Kevin Straughan
Printer - NexGen Grafix

The mandate of RGD Design Thinkers is to inspire designers. Inspiration begins with the brand identity for this national creative conference – Canada’s largest. The creative execution has to both inspire and impress one of the most critical audiences in the creative universe – designers.

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Amputee Oscar Reelchair Film Crutch

ZGM Modern Marketing Partners

Client - Kello Inclusive

Creative Director - Kurt Beaudoin
Copywriter - Pavan Meshram
Art Director - Suzanne Huitsing
Director, Product Marketing - Jill Scheyk

Kello Inclusive, an agency representing disabled and visibly different talent, wanted to create a campaign that recognizes the abilities of actors and models with disability—while inspiring decision-makers in the entertainment industry to embrace and implement more inclusive ways of working.

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