2012 Not-For-Profit Non-Traditional

YESS Brand Launch

Incite

Client: Youth Empowerment & Support Services (YESS)

Creative Director: Darren Tonn

Copywriter: Eli Stauth

Production House: Allstar Show Industries

Director: Mark Wood

Sound: Jesse Luce

Accounts: Erin Clyde

Account Director: Ryan Stark

Animator: Chris Wulff

Other: Margo Schulte Long, Rob Davy, Mathew Bittroff

When Youth Emergency Shelter Society renamed to Youth Empowerment & Support Services (YESS) they needed a brand launch that captured their passion showcased their new building told the story of their updated services and celebrated their 30th anniversary. The resulting video used 3D mapping technology for the first time in Western Canada and showed the story of youth they work with using the new facility as a backdrop. The event drew crowds media coverage and is still viewed on YouTube.