2012 Advertising Campaign

Winner

No Homophobes

Calder Bateman Communications

See Project

Distinction

High/Low

DDB

See Project

Winner

No Homophobes

Calder Bateman Communications

Client: University of Alberta Institute for Sexual Minorities Studies & Services

Creative Director: Jeff McLean

Art Director: Nicola Pringle

Copywriter: Pierre Chan

Web Developer: Burnkit

Digital Strategist: Adam Rozenhart

Account Coordinator: Kayla Panizzon

Account Executive: Alysia Lambertus

Senior Consultation: Frank Calder

Many of today’s youth believe it’s okay for them to use homophobic language if they don’t mean for it to be offensive. So we created a social mirror to show how frequently & casually homophobic language is used. Using twitter’s API tweets featuring “so gay” “no homo” “faggot” and “dyke” were pulled tracked and displayed in real time on nohomophobes.com.

Distinction

High/Low

DDB

Client: Art Gallery of Alberta

Creative Director: Eva Polis

Art Director: Howard Poon

Copywriter: Eva Polis, Jenn Keller

Designer: Adnan Huseinovic

Account Manager: Spencer Croteau

Account Director: Helene Leggatt

Creative Services Manager: Debbie Shinehoft

Production House: Six Degrees Audio

Back to category selection